Diploma in Business & Marketing Strategy

The EduQual Diploma in Businessand Marketing Management (SCQF Level 11) is a Regulated Qualifications Framework (RQF) equivalent Level 7 Qualification.

It is designed to offer Learners without prior marketing experience the knowledge and skills they need to be operationally effective in a career in the marketing field, and to facilitate their progression to higher levels within their organisation.

Managers need to be aware of issues, able to analyse their potential outcomes and consequences, and decide how to react. They do not have to be expert in all areas of marketing, but they need to possess a general awareness of marketing issues. The Qualification includes contemporary topics reflecting key issues within the 21st century marketing environment, as well as the latest developments in management research.

For those Learners that do have prior experience in marketing and who also possess a professional Qualification, the pathway through this Qualification will develop their professional competence.The Qualification has been produced to conform to the requirements of the RQF, the SCQF, the National Occupational Standards (NOS) for developing marketing strategies, and the relevant Quality Assurance Agency (QAA) subject benchmark statements.